Want to rank for “near me” searches in Thailand? Learn how to optimize your local SEO in Thai and dominate Google, LINE, and local platforms with HireGrowth.

In a mobile-first market like Thailand, local SEO is everything. When people search “ร้านกาแฟ ใกล้ฉัน” (coffee shop near me) or “คลินิกทันตกรรม เปิดตอนนี้” (dental clinic open now), Google is making instant decisions on who shows up first — and who gets buried.

In this guide, we’ll show you how to dominate those high-intent, local Thai searches in 2025.

Why Local SEO Matters in Thailand

Here’s the thing: Thai consumers are location-driven. They’re not just Googling keywords — they’re trying to solve a problem right now, near them.

And with 90%+ of internet users in Thailand on mobile, the intent behind searches like:

• “ใกล้ฉัน” (near me)
  
  

• “เปิดตอนนี้” (open now)
  
  

• “แนะนำ” (recommend)

…is clear: they’re ready to buy, visit, or call.

What “Near Me” Looks Like in Thai

In Thai, users often use these variations:

• “ใกล้ฉัน” = near me
  
  

• “เปิดตอนนี้” = open now
  
  

• “ในกรุงเทพ” = in Bangkok
  
  

• “แถวนี้” = in this area
  
  

• “ใกล้ BTS” = near BTS (train stations are major location anchors)
  
  

Example Searches

• “ร้านทำเล็บ ใกล้ BTS อโศก” (nail salon near BTS Asoke)
  
  

• “คลินิกเสริมความงาม เปิดตอนนี้” (aesthetic clinic open now)
  
  

• “ร้านนวดดีๆ แถวทองหล่อ” (good massage shop near Thonglor)
  
  

How to Rank for Thai Local Searches

1. Google Business Profile in Thai

• Your listing MUST be in Thai — including the business name, description, and categories
  
  

• Add local keywords like "ร้านอาหาร สุขุมวิท" or "ร้านทำผม เชียงใหม่"
  
  

• Keep business hours updated (especially for “เปิดตอนนี้” searches)
  
  
  

2. NAP Consistency (Name, Address, Phone)

Make sure your business info is exactly the same across

• Google
  
  

• Facebook Page
  
  

• LINE OA
  
  

• Local directories like Wongnai or TrueID
  
  
  

3. Thai Local Reviews = Trust

• Ask happy customers to leave reviews in Thai
  
  

• Respond to reviews (in Thai!) with polite, friendly language
  
  

• More reviews = better local rankings and click-through rate
  
  
  

4. Location Pages on Your Website

If you have more than one branch, create separate pages like

• yoursite.com/ร้าน-สุขุมวิท
  
  

• yoursite.com/สาขา-เชียงใหม่
  
  

Optimize each page with

• Local keywords
  
  

• Embedded Google Maps
  
  

• Directions from BTS/MRT or landmarks
  
  
  

5. Schema Markup

• Use local business schema (with Thai name + address)
  
  

• Add opening hours and service area
  
  

• This helps Google match your listing with “near me” queries more accurately
  
  
  

Pro Tip: Local SEO Across Platforms

Thais don’t just search on Google.

To fully win local visibility

• Optimize your Facebook page for location searches
  
  

• Make sure your LINE Official Account is linked to your Google Business
  
  

• Get listed on Thai directories (Wongnai, Pantip mentions, TrueID Biz)
  
  
  

🚀 How HireGrowth Does Local SEO Smarter

Most agencies do cookie-cutter local SEO. We do AI-powered localization.

At HireGrowth, we

• Analyze how real users in Bangkok, Chiang Mai, Phuket, and other hubs search in Thai
  

• Auto-generate optimized local landing pages (in Thai) using AI
  
  

• Use custom AI tools to monitor location-based trends on Pantip, LINE, and Google
  

And best of all? We deliver faster results at 1/3 the cost of traditional SEO agencies.

Local SEO Case Study: Bangkok Aesthetic Clinic

A local clinic in Asoke wasn’t ranking for any “ใกล้ฉัน” searches.

We localized their listings, built Thai-language reviews, and added schema for each service.
In 2 months, they ranked in the top 3 for:

• “คลินิกความงาม อโศก”
  
  

• “ฟิลเลอร์ ใกล้ BTS อโศก”
  
  

• “เสริมจมูก เปิดตอนนี้”

And yes, foot traffic increased by over 50% month-over-month.

📝 Final Checklist

👋 Final Thoughts

If your business serves local customers in Thailand, local SEO isn’t optional — it’s your main channel. The good news? Most competitors aren’t doing it right.

Start small. Think local. Speak Thai. And optimize for mobile searchers who are ready to act.

🚀 Want to dominate local search in Thailand?

HireGrowth helps you show up on Google, LINE, and local Thai platforms — at lightning speed and 1/3 the cost.
👉 Book a Free Local SEO Strategy Session