Our Three Step Process
Building a Demand Generation Engine for a Global Cloud Solutions Provider
Our Three Step Process
Building a Demand Generation Engine for a Global Cloud Solutions Provider
Developed an integrated demand generation plan leveraging organic, paid, and SEO strategies to drive high-value leads among enterprise decision-makers in the U.S. market.
The client, a global cloud infrastructure leader, sought to strengthen its demand generation pipeline in the U.S. market. Targeting senior IT, delivery, and finance leaders, the strategy prioritized LinkedIn and Twitter to align with professional buyer behavior.
Based on secondary research, competitors such as Red Hat and Huawei showed limited independent social presence. Therefore, efforts focused on optimizing existing brand assets rather than creating new content. Paid campaigns were structured using the Jobs-to-Be-Done framework to highlight critical pain points for IT decision-makers—such as capability fit, transition effort, deployment cost, and ROI justification.
The plan included a detailed content calendar for cross-channel execution, ensuring brand consistency and audience relevance. Budget allocation prioritized mid-to-bottom funnel campaigns to maximize lead quality and return on spend.
Significant Numbers
$50K quarterly budget across paid and organic campaigns
45% budget allocated to ROI-focused content assets
Cost per lead: $120–$150 depending on funnel stage
Top-performing channels: LinkedIn and Twitter
The client, a global cloud infrastructure leader, sought to strengthen its demand generation pipeline in the U.S. market. Targeting senior IT, delivery, and finance leaders, the strategy prioritized LinkedIn and Twitter to align with professional buyer behavior.
Based on secondary research, competitors such as Red Hat and Huawei showed limited independent social presence. Therefore, efforts focused on optimizing existing brand assets rather than creating new content. Paid campaigns were structured using the Jobs-to-Be-Done framework to highlight critical pain points for IT decision-makers—such as capability fit, transition effort, deployment cost, and ROI justification.
The plan included a detailed content calendar for cross-channel execution, ensuring brand consistency and audience relevance. Budget allocation prioritized mid-to-bottom funnel campaigns to maximize lead quality and return on spend.
Significant Numbers
$50K quarterly budget across paid and organic campaigns
45% budget allocated to ROI-focused content assets
Cost per lead: $120–$150 depending on funnel stage
Top-performing channels: LinkedIn and Twitter
Developed an integrated demand generation plan leveraging organic, paid, and SEO strategies to drive high-value leads among enterprise decision-makers in the U.S. market.
The client, a global cloud infrastructure leader, sought to strengthen its demand generation pipeline in the U.S. market. Targeting senior IT, delivery, and finance leaders, the strategy prioritized LinkedIn and Twitter to align with professional buyer behavior.
Based on secondary research, competitors such as Red Hat and Huawei showed limited independent social presence. Therefore, efforts focused on optimizing existing brand assets rather than creating new content. Paid campaigns were structured using the Jobs-to-Be-Done framework to highlight critical pain points for IT decision-makers—such as capability fit, transition effort, deployment cost, and ROI justification.
The plan included a detailed content calendar for cross-channel execution, ensuring brand consistency and audience relevance. Budget allocation prioritized mid-to-bottom funnel campaigns to maximize lead quality and return on spend.
Significant Numbers
$50K quarterly budget across paid and organic campaigns
45% budget allocated to ROI-focused content assets
Cost per lead: $120–$150 depending on funnel stage
Top-performing channels: LinkedIn and Twitter
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations