Our Three Step Process
Driving Sustainable Growth Through Smarter Performance and Attribution Strategy For A Reservation Platform
Our Three Step Process
Driving Sustainable Growth Through Smarter Performance and Attribution Strategy For A Reservation Platform
Redesigned the paid media and CRM strategy for a regional app-based platform across Southeast Asia to improve profitability, user quality, and data accuracy.
The client, a leading app-based marketplace in Southeast Asia, aimed to shift from growth-at-all-costs to sustainable, data-driven marketing. The strategy focused on balancing new user acquisition with churn reactivation while ensuring profitability across key markets.
Performance Max campaigns were launched with precise new-user targeting, while RLSA campaigns intentionally excluded branded keywords to prevent inflated attribution. Attribution windows were shortened to better measure incremental performance, and an affiliate program was tested and later paused based on board direction.
To improve efficiency, multiple audience segments and localized creatives were developed to match cultural nuances and user intent. The initiative successfully maintained acquisition costs below customer lifetime value (CLTV), while optimizing audience precision and reducing attribution errors—resulting in healthier, long-term unit economics.
Significant Numbers
70K conversions from Sept 2023–Mar 2024 with CPA at USD 6.63
30K conversions with 33% lower spend (USD 200K) in Q1 2024
9-month CLTV: USD 8 | 12-month CLTV: USD 10–11
CPI: USD 1.07
The client, a leading app-based marketplace in Southeast Asia, aimed to shift from growth-at-all-costs to sustainable, data-driven marketing. The strategy focused on balancing new user acquisition with churn reactivation while ensuring profitability across key markets.
Performance Max campaigns were launched with precise new-user targeting, while RLSA campaigns intentionally excluded branded keywords to prevent inflated attribution. Attribution windows were shortened to better measure incremental performance, and an affiliate program was tested and later paused based on board direction.
To improve efficiency, multiple audience segments and localized creatives were developed to match cultural nuances and user intent. The initiative successfully maintained acquisition costs below customer lifetime value (CLTV), while optimizing audience precision and reducing attribution errors—resulting in healthier, long-term unit economics.
Significant Numbers
70K conversions from Sept 2023–Mar 2024 with CPA at USD 6.63
30K conversions with 33% lower spend (USD 200K) in Q1 2024
9-month CLTV: USD 8 | 12-month CLTV: USD 10–11
CPI: USD 1.07
Redesigned the paid media and CRM strategy for a regional app-based platform across Southeast Asia to improve profitability, user quality, and data accuracy.
The client, a leading app-based marketplace in Southeast Asia, aimed to shift from growth-at-all-costs to sustainable, data-driven marketing. The strategy focused on balancing new user acquisition with churn reactivation while ensuring profitability across key markets.
Performance Max campaigns were launched with precise new-user targeting, while RLSA campaigns intentionally excluded branded keywords to prevent inflated attribution. Attribution windows were shortened to better measure incremental performance, and an affiliate program was tested and later paused based on board direction.
To improve efficiency, multiple audience segments and localized creatives were developed to match cultural nuances and user intent. The initiative successfully maintained acquisition costs below customer lifetime value (CLTV), while optimizing audience precision and reducing attribution errors—resulting in healthier, long-term unit economics.
Significant Numbers
70K conversions from Sept 2023–Mar 2024 with CPA at USD 6.63
30K conversions with 33% lower spend (USD 200K) in Q1 2024
9-month CLTV: USD 8 | 12-month CLTV: USD 10–11
CPI: USD 1.07
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Other Case Studies
Check our other project case studies with detailed explanations
Other Projects
Other Case Studies
Check our other project case studies with detailed explanations